toddstreet joins forces with an outstanding government organization to promote a healthier future.
Founded in 2010, the Partnership for a Healthier America is a nonpartisan, nonprofit organization led by honorary Chairperson First Lady Michelle Obama, and some of the nation’s most respected health and childhood obesity advocates. Their annual “Building a Healthier Future” Summit serves as an opportunity for those in the private sector to address issues critical to our country’s health and well being.
Michelle Obama, who appeared live at the summit, encouraged attendees to “celebrate, challenge, champion” the fight against childhood obesity.
toddstreet produced six pro-bono videos for this year’s five-year anniversary summit, which included working directly with the White House on the First Lady’s “Let’s Move Campaign.” While Ronnie Litwack, our Director of Video Production, curated the content--supported by Video Coordinator, Eli Tawil--working with the PHA continues to be an enlightening and inspiring experience for all of us at toddstreet.
“The goals of this initiative are challenging, but, the PHA is making incredible impact,” says Ronnie, who along with several other team members witnessed firsthand the dedication of the PHA staff.
When Obama launched the “Gimme Five” Challenge, she asked Americans to use social media to share five healthy choices they’re making. Part of our five? A 5K Color Run that a number of team members will participate in this May.
Here’s a closer look at what each of the videos showcased:
The PHA 5 Year Anniversary video highlighted some of the organization’s nationally acclaimed achievements in promoting health and wellness to American children.
The PHA Year in Review focused on what the organization had achieved in 2014, such as reaching national goals--like reducing unhealthy calories in the marketplace—years ahead of schedule.
This new approach to urban planning--geared predominantly to low income neighborhoods--makes physical activity and healthier food options accessible to participating communities. www.centerforactivedesign.org
Thanks in part to their “Drink Up” campaign bottled water purchases are projected to outsell carbonated soft drinks within the next year and a half. www.youarewhatyoudrink.org
The Healthier Campus Initiative around the country provides healthier food options, advice from nutritionists, marked walking routes, and more recreational activities on campuses. www.ahealthieramerica.org/campuses
Our poignant palindrome video that when read in one direction presents a desolate view of the future of our nation. Presented in reverse, the poem reveals a hidden message of hope.