Clovis Oncology turned to toddstreet to create a comprehensive social media campaign (initially on LinkedIn) that built awareness about their important work in the fight against cancer.
Collaborating with their commercial, internal communications and patient advocacy teams, the content is a robust mixture of emotional patient stories, philanthropic support, employee shoutouts to solidify employer brand plus event and speaker engagement promotion.
The result? The average engagement rate continues to increase month over month far exceeding the average LinkedIn benchmark of 1.5%. A recent post garnered 22,600 impressions and earned more than 1,300 engagements overall.