Standing in front of all the condoms at the store can be awkward. This national, digital video campaign lived on condom packaging accessed via a QR code. A customer could easily scan a QR code to launch a digital animation, which described that particular condom and its key attributes. 

In a discreet manner, the video provides clarity to the user for which condom will be best suited to their liking out of the Trojan product suite.

The upbeat music and dynamic animation, which bring the condom characters to life, gives the campaign a cheeky, light-hearted feel that is completely in line with Trojan's brand and makes for a fun shopping experience.