September 23, 2026
The Expo Group Acquires toddstreet to Lead the Next Evolution of Experiential Marketing
Trade show, event, and communications leaders unite to deliver in-person experiences that elevate brands and business performance
DALLAS (September 23, 2026) – The Expo Group, Architects Connecting Communities℠, announces the strategic acquisition of toddstreet, a premier creative experiential agency known for transforming how organizations communicate, educate, and engage global audiences. Together, the companies will offer a unified experiential marketing platform designed to deepen client relationships, strengthen brand relevance, and accelerate growth. The Expo Group is a portfolio company of New State Capital Partners.
The acquisition advances The Expo Group’s long-term vision to build a world-class experiential platform spanning trade shows, exhibits, corporate events, and learning and development. toddstreet’s capabilities amplify The Expo Group’s events leadership positioning, adding strategic communications, creative, and content expertise to support clients across every stage of the event lifecycle.
Leadership Perspective
“This acquisition is a powerful step forward in our strategy to build the industry’s most dynamic experiential platform,” said Randy Pekowski, CEO of The Expo Group. “toddstreet’s ‘Audience Obsessed’ approach is exactly what organizations need right now. As more businesses automate customer touchpoints, the brands that win are the ones that create unforgettable, in-person experiences. Together, we’re giving clients the ability to understand their audiences deeply, and then show up with experiences that spark connection, loyalty, and action.”
toddstreet brings decades of expertise producing transformational strategic launches, annual meetings, summits, and sales-driven events. The company is especially known for its work in highly regulated industries, including healthcare, biotech, pharmaceutical, and fintech, where precision, compliance, and flawless execution are essential.
“We now have a bigger stage, more resources, and greater momentum behind the work our teams love to do,” said Todd Street, Founder & CEO of toddstreet. “This partnership unlocks new possibilities for our clients and our people. The Expo Group’s scale, production excellence, and national reach combined with toddstreet’s strength in live events, communications strategies, and learning and development creates a powerhouse. Together, we’re elevating what experiential marketing can deliver. And we’re just getting started.”
Why Experiential Marketing Matters Now
The acquisition comes at a pivotal moment for the industry. As digital technologies and automation reshape how organizations communicate, audiences are craving authenticity and human connection. In-person experiences, such as trade shows, events, and immersive brand activations, have become essential for breaking through digital noise and building trust.
Chris Cavanaugh, President, Corporate at The Expo Group, will oversee the integration of both organizations, unlocking the synergies for clients between toddstreet and The Expo Group’s broader platform. Clients and partners will continue receiving premium, white-glove service from the same trusted teams.
“This acquisition reflects a thoughtful, long-term growth strategy backed by our investment partner, New State Capital Partners,” said Cavanaugh. “Our complementary, people-first cultures make this integration a natural fit. By bringing together insights, creativity, and production excellence, we’ll help clients solve increasingly complex challenges through high-impact, in-person experiences that drive measurable business results.”
“From the beginning, our vision has been to support The Expo Group in building the premier experiential marketing platform,” said Adam McDowell, Principal at New State Capital Partners. “toddstreet is a natural strategic fit that expands the platform’s capabilities while preserving the entrepreneurial cultures that have made both businesses successful. We look forward to supporting the next phase of growth.”
The Expo Group’s expanded experiential marketing platform will help clients design smarter, more immersive experiences that strengthen relationships and deliver measurable business impact.
The deal closed in September 2026. Terms and conditions of the transaction were not disclosed.
To explore how experiential marketing can drive lasting business impact, contact Marketing@TheExpoGroup.com.
About The Expo Group
The Expo Group, Architects Connecting Communities℠, is a leading experiential marketing partner specializing in trade shows, exhibits, and live events. Blending strategic insight, storytelling, and operational excellence, The Expo Group helps clients invest smarter and deliver measurable impact. With national reach and deep expertise in behavioral science, The Expo Group creates customized environments that drive engagement, authentic connection, and data-driven business outcomes. Discover more at TheExpoGroup.com.
About toddstreet
toddstreet is a creative experiential agency known for its “Audience Obsessed” strategies that help organizations communicate, educate, and engage global audiences during their most important moments. The agency brings decades of experience serving highly regulated industries, including healthcare, biotech, pharmaceutical, and fintech, where precision, compliance, content expertise, and flawless execution are essential. From product launches and sales events to learning programs, workshops, and communications campaigns, toddstreet creates moments that spark emotion, build confidence, and strengthen brand connection. Connect at toddstreet.com.
About New State Capital Partners
New State Capital Partners is an entrepreneurial-minded firm that strives to be nimble, decisive, and collaborative. The firm partners with company founders and independent sponsors to create flexible capital solutions and lasting relationships. New State has completed more than 50 investments to date. For more information, visit newstatecp.com.