Integrated digital launch campaign platform designed to be a one stop shop tool to drive both the pre-meeting engagement, the live launch meeting experiences and the post launch pull-through campaign.
Built-in collaboration with our digital partner, Consensus, this app revolutionized pre-meeting and onsite engagement via the social feed, home study, knowledge checks, certification, and a resource library. AR scanning technology incorporated into the platform brought training pieces and experiential touchpoints to life like never before.
Throughout the course of the launch campaign, we created 300+ posts, videos, podcasts, PDFs, animations, selfies, notifications, emails, and interactive resources that were strategically pulsed out. Content is still being released to maintain momentum and the company has adopted this technology company-wide for all its brands.